Choosing a single day, due to McDonald’s belief that “a day is the basic temporal building block of human life—wherever you are”, the majority of footage comes from user submissions from YouTube, each giving their personal observations on a single day. The remainder of the footage comes from cameras sent out to the developing world, to get a broader perspective on what life means around the world. Editing down 4500 hours worth of footage from 80,000 submissions in 140 nations around the world, the film acts as a giant mashup of YouTube clips.
Life In A Day is a historic film capturing for future generations what it was like to be alive on the 24th of July, 2010. Executive produced by Ridley Scott and directed by Kevin Macdonald.
The film was previously live-streamed in January, and following a theatrical run, it has now been archived on YouTube permanently with subtitles in 25 different languages.
For more information on Life In A Day, visit http://www.youtube.com/lifeinaday.