IMPAwards have just added another eight posters from the Total Recall viral campaign, which have been appearing on billboards and bus shelters around the US.
The posters are by designers cold open, who did that terrific campaign for A Very Harold and Kumar Christmas last year. Most of them are about making your fantasies real, but the final one is PSA about the dangers of memory tampering. It’s just coolness in one-sheet form.
Total Recall is an action thriller about reality and memory, inspired anew by the famous short story “We Can Remember It For You Wholesale” by Philip K. Dick. Welcome to Rekall, the company that can turn your dreams into real memories. For a factory worker named Douglas Quaid (Colin Farrell), even though he’s got a beautiful wife (Kate Beckinsale) who he loves, the mind-trip sounds like the perfect vacation from his frustrating life – real memories of life as a super-spy might be just what he needs. But when the procedure goes horribly wrong, Quaid becomes a hunted man.
Total Recall is released in Australia on 6 September 2012 from Sony.
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