Paramount Pictures announced today that in an unprecedented move, the studio will debut Paranormal Activity 3 exclusively in cities where the most fans “Tweet To See It First”.
This first of its kind campaign launched today at 8:00 a.m. PDT and is open to fans worldwide. Paranormal Activity 3 will premiere on October 19 in the top 20 cities with the most tweets, 3 days before the film’s global release.
To vote, fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time.
The “Tweet To See It First” competition is available to audiences worldwide and ends at 11:59 p.m. PDT on Thursday, October 13th. The top 20 cities will be announced on Friday, October 14th.
Paranormal Activity 3 is in general release on 20 October 2011 in Australia from Paramount.