Bacardi USA has released a new commercial directed by none other than Michel Gondry, best known for Eternal Sunshine of the Spotless Mind. The 1-minute ad, embedded below, is labelled WE ARE THE NIGHT. A 30-second spot is also available.
The ad’s campaign slogan echoes the narrators voice: “As the day ends for others, for us it’s just begun. Meet the night characters that only come to life after dark.” It highlights a group of cool people who are reclaiming the night as their own. The Gondry visual quirks can be seen in the growing speaker system at the house party, similar to The White Stripes video for “The Hardest Button to Button.”
This is not Gondry’s first ad for an alcoholic beverage, having previously run campaigns for Smirnoff and Heineken. His various other commericals include Levi, Nike, and BMW. In addition to The White Stripes, Gondry has done dozens of music videos for the likes of Beck, The Chemical Brothers, and Björk. His other feature films include The Science of Sleep, The Green Hornet, and more recently, the small Microbe & Gasoline.
Drink responsibly, people.